What is Call to action
Literally is a call to action. This is an element that can be present in any part of the website and may be a direct “push” to turning the user into a customer. For instance, in online store “call to action” is the “Order” or “Buy”” button.
As well as on the other websites
If everything is simple with an online store, then what when it comes to a website? The minimum of “call to action” for the website is the “Contact us” button. In fact, almost every page of the website should end with a call-to-action block. Application or question forms are also good options.
What else does call-to-action bring?
Call-to-action indirectly improves SEO. Now the behavioral factors of the website are very important. It means, that the website’s position in search results depends on user behavior.
Call-to-action as a form makes a user stay longer on the page while filling it out. Whereas call-to-action as a link increases the number of page views.
Can you manage it without call-to action?
Yes, you can. However, call-to –action is used by most global brands at all levels of customer service.
We’ve certainly heard:
• Obey your thirst
• Say hello to the future
Studies have shown that with just only call-to-action it is possible to increase conversion by at least 15%. In some cases the result was more than 60%. Very simple – user goes to the end of the page and loos for the action he needs to do next – if you do no offer him your options, then he chooses his own one – for example “back” or “close the tab” buttons.