Apple is famous for its phenomenal sales. Every year they change their model by adjusting it to the wishes and behavior of customers and guiding it in the right direction.
If the sales process can be automated and automated sales funnel created, it is good for any company.
So, how does Apple’s automated sales funnel work.
The company’s most popular product is the iPhone. Most users begin acquaintance with the company’s products from the phone.
At the moment, a person can choose between 3 storage capacities – at the moment it is 64GB, 256GB (as it was last year) and 512GB. Moreover, 512GB were added only this year.
What does this allow to do?
First of all, a person is likely to buy a phone with 256 GB of storage. Since the spread between 64 and 256 is 4-fold. And most likely a person will buy an Xs model and not an Xr one. A person is looking at the lower level of Xr model ($750 for 64GB) thinking – I’d better take more storage( $ 800 for 128GB or $ 900 for 256GB). Then he continues to compare – and Xs model is a little more expensive – $ 1000 for 64GB. It seems like just an extra $ 100. Most likely, sales of Xr and Xs models will show that Xr model as a product is needed to make a person think about the product as such and start to choose. The choice will lead him to Xs model as a product and most likely the best-selling model will be Xs 256gb.
Secondly, you can always refuse the 64GB option while keeping the rest of the prices the same. The presentation will say so – the price has remained the same. However, the lower model will be simply removed and in fact the minimum possible price will increase.
Thirdly, when buying a phone with a large storage capacity, you also need a more expensive Macbook with a large storage capacity as the excellent iCloud service should synchronize your photos. No wonder the MacBooks were updated on the eve of the presentation and it became possible to buy a laptop with a 4TB ssd drive.
One product should encourage the use of another one
There also is apple watch that tightly binds a person to the apple ecosystem. A month ago, the Apple Watch Series 4 ( fourth generation) was presented with the ability to monitor the work of the human heart and record the entire dynamics. Do you want to use it? You need an iPhone.