Do you need to set prices on promotional items?
It would seem that the question is quite obvious – you do. It is necessary to save the client’s time and not make him do extra actions.
But not always, actually.
So you make a discount, set a price, post on Instagram. And what is next? A person opens a picture, looks, reads a description and sees a price, and either contact you or passes by if he is not interested.
It is all clear in the first case – he will buy it anyway.
However, we know nothing about such kind of a visitor in the second one. He has checked your post and left. This visitor cost you money, but the customer base hasn’t increased. It would be absolutely silly not to try to find out his contact information. This is easy enough to do.
How to get contact information of a simple visitor
For example – only registered used can get the price of a promotional item. The user goes through a simple registration where he mentions his e-mail address and phone number. That is. Now he is in your funnel.
Firstly, the registered user is already a little motivated as he spent his time on your website.
Secondly, the user has left his contact information, which you can now use for sales, notifications etc. You have got a customer base. You can work with the base. A visitor of your customers base, whom you bring to your website, no longer costs a lot of money.
Yes, you will lose people who simple don’t want to register. But in fact, if you don’t demand their contact information, you will lose even more.
Use context to increase your customer base only
Ideally, you need to bring visitors to your website, make them register and increase the customer base using contextual advertising. And then you can work with the customer base.
Even if your first sale is not profitable enough, you can still receive other orders while working with your base.
It is quite expensive to pay for the context to make a sale every time.
The perfect work plan
1. Attracting visitors (using context, social networks, other advertising)
2. Registration and perhaps the first sale
3. Working with the base and repeat sales
At the 3rd stage the clients don’t cost that much anymore. In fact, you only pay for the newsletter.
See the example of WorldCLass (sports centers in Moscow)
The visitor wants to know the cost of the membership card, but can only do this by filling out the form. His contact information will go to CRM and he will become a lead.
