Lets firstly definite what a landing page is. This concept is rather conventional. With the term “landing page” we understand a web page that you “land on”, it is long-scrolling and divided into logical sets. Generally a landing page ends up with some kind of call-to-action or contact form.Both whole website or separate pages can be done in the format of a landing page.
Increase time spent on website
This is a simple, but very important thing – the more time a person spends on a website, the more likely he is to make a purchase. The longer he reads, the greater chance he leaves you his contact information or fill out an application.
Landing format allows you to captivate or interest the user greatly and get him to stay on your website longer.
Very simple – the longer a visitor stays on your site, the more valuable it is considered to be by Google. Landing format itself makes a user spend more time on that page.
How to end a landing page correctly
Is it correct to end a landing page with call to action and not with contact form. Serious studies were conducted that revealed that page conversion is greatly increased when using exactly call to action. It is necessary to show a visitor what he needs to do in the correct way. For example: call us or write to us or fill out the request form.